Imagine Being a Sales Detective... a Master Persuader Who Knows Instinctively How to Get The Sale...

"Discover How to Master The Most
Valuable and Profitable Skill Ever..."

BOOST Your Earning Power And Make all the Money You Want, Any Time You Please…

 

Sherlock HolmesFrom: Pete Godfrey – The Wizard of Words, Copywriter & Sales Strategist
Location: Mackay Marina Queensland Australia
Subject: Are you ready to create Cash on Demand?

Dear Friend

Yeah, that's old Sherlock Holmes on the right. Looks like he's busy searching for clues. And old Sherlock and I have a lot in common. That's because like Sherlock, I'm also a detective. But not just any old detective solving crimes. No, nothing like that.

I'm what John Carlton refers to as a "Sales Detective." I solve marketing problems. I solve the problems of boring, dull and weak promotions... and turn them into cash-paying BONANZAS! I go deep into the product I'm writing for, I study the market intensely... and I come up with the BIG IDEA that's gonna sell a ton of product.

What's Inside This Web Page

YOU CAN DO IT TOO!

It's a skill-set you can learn. I'm living proof. And if you look closely at my life, and see how I have gone from knock-about rebel to marketing wizard, you'll clearly see the one thing that has had the biggest IMPACT on my earning POWER... and that is, my ability to put words on paper that sell a whole lotta product.

This ability, this skill-set is NOT out of your reach, any- more than it was out of mine when I first started doing this gig. And now, for the first time, I'm revealing all of my SECRETS in one intensive weekend...so you too can start getting outrageous results... so you too can make money any time you please. So you can create CA$H ON DEMAND just like me. But this skill gives you so much more than money... mastering the art of copywriting gives you...

“He’s Australia’s Best Copywriter… and when he talks, even I take notes.”

Mal Emery, Marketing Expert, WA

Freedom!

Freedom from worrying about the bills, freedom from a tyrannical boss… freedom from lack of cash flow; you’ll be able to turn the cash flow tap on and off any time you like. You’ll possess the FREEDOM to create CA$H ON DEMAND any time you please. Think about it! How good will that feel? Tell me… if you knew how to create CA$H ON DEMAND, how much stress would instantly drop from your shoulders? How confident would you feel?

So whatever your position in life, business owner, wage-slave, business coach, investor, or sales professional… whatever, it doesn’t matter. Copywriting gives you the freedom of knowing, deep down in your gut, that if things ever get real bad, you can always write another letter…

Isn’t that beautiful? It’s the ultimate in peace of mind. Not only that, if your dream is to become a freelance copywriter then picture this for a lifestyle…

It’s Monday morning. You hear the sounds of neighbours rushing to work. You hear a few curses, a few expletives, as half asleep neighbours rush head long into the peak hour traffic.

You look out of your window, past your swimming pool which shimmers in the tropical sun, and watch as the sea breeze rustles the palms in your back yard and you decide that today you aren’t working. (Yesterday you finished a promotion and you’re ten grand richer... and besides, today you just wanna relax.)

Instead of working, you take a leisurely swim, do some reading in your favourite hammock and wait for your kids to get home from school. For a moment you have to pinch yourself, to remind yourself that this is real, that you answer to no one, and you can work as hard or as little as you damn well please.

This is the life of an in-demand copywriter. This is my life and how I live it. And for me, it suits my rebellious nature down
to the ground. And if you think you can’t do it, you’re wrong.
You CAN and I guarantee it.

Register Now... Don't Miss Out!

But maybe you don’t want to be a freelance copywriter. Maybe you just want to know the inside secrets of CA$H ON DEMAND copy so you can use the skills on your own business… so you can make record PROFITS with minimum effort. That’s okay. You’re not alone. The intensive, “tell-all” weekend I’ve got planned is for ANYONE who wants a shortcut, step-by-step process to creating compelling copy that sells. And I’ll tell you all about this amazing weekend event in a moment, but first, before I get ahead of myself, here are 7 compelling reasons why you should read this letter now…

Stop!7 Reasons why if you're smart, you'll close the door, shove a chair under the knob, unplug the phone, turn off the computer and get a hi-liter... and read this letter as if it could turn your life upside down and bury you in more money than you've ever imagined... because it can!

Here’s why YOU should listen to my advice!

REASON #1: I’m a full time copywriter and marketing consultant who has honed his skills for the past 7 years on the frontlines of Direct Response Marketing. People like Millionaire Marketing Guru Mal Emery call me the best copywriter in Australia and why should I argue with the facts? I’ve spent well over $150,000 on my education and I spend at least $20,000 a year to stay current. I subscribe to 11 expensive copywriting and marketing newsletters that are delivered each month to my door.

  • I also subscribe to two leading copywriting and marketing membership sites.
  • I’m also BIG on coaching groups. That’s why I started my own Godfrey Mastermind Group. Not only that, since the day Mal Emery launched his coaching group four years ago, I’ve been a Platinum member of his group. I’m still there today, while many have come and gone.
  • I’ve shared the stage with legends like Mal Emery, Ted Nicholas, Joe Sugarman, Mitch Carson, Andrew and Daryl Grant, Rick Otton, Paul Blackburn, Brett McFall, Bill Zheng and more! Fact is, you can’t share the stage with the likes of these guys if you do not know your stuff!

I’m a perpetual student! And my knowledge is deep!

I never STOP reading, devouring and applying this information. As for Amazon, well, they see me coming! I must be their best damn customer! The point is, I’m constantly learning and honing my skills to a razor’s edge so my clients and members get outrageous results for their money. I work with the best marketers on the planet and my experience has taught me what works and what doesn’tand what’s the best way to approach each different promotion. This info is priceless and nothing counts more than experience with PROVEN results on the board.

“If you think I’m obsessive, you’re damn right! This information has taken me from knock-about rebel to riches. From blind clueless wanderer to ultimate dedicated professional… it can easily transform your life too!”

REASON #2: My client list includes a “Who’s Who” of marketers and entrepreneurs from around Australia and overseas. Mal Emery, Daryl & Andrew Grant, Paul Blackburn, Bill Zheng, Wayne
Pickstone, Scott Finlay, Rick Otton, Ric Issac, are just a few of the many successful clients on my list. My days are full… and I’m often booked out many months in advance and rarely accept new clients. (They get referred to my small list of protégés I have personally trained) In fact, because of the great demand for my services, clients who wish to use my services must get on my Priority Waiting List for their jobs to even be considered. (Shortly, clients will pay for this privilege.)

“He’s Australia’s best and highest paid copywriter,” says Mal Emery while recently talking to Joe Sugarman.

“We only want the best for our members, that’s why we send them to Pete,” says Daryl and Andrew Grant.

REASON #3: I believe you should never trust a copywriter who hasn’t spent his own money on his own ads and who understands what it’s like to plonk down a whole heap of advertising dollars out of his own pocket. I started what we used to call a Mail Order business back in 1999 that continues today. I’ve had my own successes, my own failures; I have tested ads in the real world with my own money so I know what it’s like to be sitting around waiting for the results. Through expensive testing and measuring I’ve honed my skills in the real world, with my own money.

REASON #4: I put lifestyle and family at the top of my priorities. I live in the Whitsundays in a little town of 100,000 people called Mackay in North Queensland Australia. Even though I’m away up to 60 days a year through copy and consulting commitments, that still gives me over 300 days in paradise. I work from home and rarely do more than 5 or 6 hours a day. And because I work fast, I pump out more copy in a week than most copywriters do in a month. This way, when my kids get home at 3 o’clock, that’s it … we’re in our pool in the back yard laughing and just generally goofing off. My skills as a copywriter give me the freedom to do as I please. It could give YOU this freedom too!

REASON # 5: Copywriting is the most valuable skill you can ever learn. My mate and mentor Mal Emery says it’s the most profitable skill he has ever mastered. Dan Kennedy says the same. And it can be taught, that’s the good news. I was a knock-about labourer going from one town to the next like a gypsy nomad for over 20 odd years. I was a rebel without a clue, never mind a cause! Then I woke up, snapped out of my aimless wanderings, and taught myself how to write compelling copy that sells. And I’m damned good at teaching others how to do it. I shared my skills recently to an exclusive group of copy-writing protégés who each paid $10,000.00 for the privilege… and most are NOW reaping the rewards on offer.

“A $50,000.00 copy project, handed to
me on a silver platter”

50,000 reasons to listen to Pete!

“A Chance Meeting With Australia’s Best Copywriter
Completely Turned My Life Around!”

“Running into Pete Godfrey was the best thing that has ever happened to me. Within minutes of talking with him, I realised that he was the real deal. Within weeks I started his Protégé Program and things just got better! I’ve been receiving regular work from Pete, he opened up the door to Mal Emery and now I’m doing copy work for some of Mal’s clients… it’s been an amazing journey. Not only that, last weekend Pete handed me a copy project that could be worth $50, 0000.00! Life will never be the same again. And look, I’ve bought all the tapes, been to the seminars, got all the books… but the two days I spent with Pete was worth more than all of them put together. Pete knows his stuff. There’s no better person in Australia to show you how to create Cash on Demand copy!”

Bill Dimitrovski, Godfrey Copywriting Protégé, VIC Australia

Here’s What Pro-Copywriter & Protégé
Ian Graham Had To Say

“I’m Booked Solid For Weeks In Advance With Cash Paying Clients Thanks To Pete Godfrey…”

“Pete’s protégé program in September 2006 has taken me to a new level of understanding in direct response marketing. Under Pete’s guidance and advice I quickly realized that copywriting makes you lots of money in a very short space of time if you invest a little effort in learning the formulas. Pete was right when he told me the pay offs were huge and I’m living proof that they are. I’m booked out 2 months in advance as a full time copywriter with thousands of dollars of work to complete and there’s even more people knocking the door down to get on my job sheet. I owe this to Pete for showing me how it’s all done. And I thank him for his personal encouragement.. Whether you want to become a full time copywriter or learn this incredible skill to promote your own business, I recommend you jump on Pete’s bus because he short cuts the crap and delivers you at the right destination – amongst the hungry crowd.”

Ian Graham, Copywriter, Perth WA

REASON #6: I publish the only Direct Response Copywriting & Marketing newsletter in Australia. It’s a printed, 12-page monthly publication called "The Emotional Ad Writing & Marketing Letter" (www.emotionaladwritingletter.com). I have happy Members from Australia, New Zealand, Singapore, Denmark, the U.K., Ireland and the U.S. who happily pay me each and every month to deliver.

REASON #7: I'm dedicated to improving the lives of my members and clients by exposing them to the highly effective strategies I use each day. Understand this: I get a real kick out of helping people make money. I love it! I love doing a promotion for a client and then popping the old champagne corks when the results come in… knowing that my client has made a whole lotta money. All with the power of my words. And I love teaching this stuff to my members each month in my Emotional Ad Writing Letter … and then hearing about their results. And that's why I'm writing this letter to you today.

Banked More Cash In 4 Months Than the Last 2 Years!

“Hi Pete, I just had to write and tell you how much your information has meant to us. As you know we have been toiling away in our business for 23 years delivering what everyone else told us was a world-class product. Frankly we were sick of hearing it! Why? Because we didn’t know how to find customers. If we got them, we knew how to look after them – but we used to wonder if our product really was any good. After all, if it was so dammed good, why were the customers staying away in droves? Them we got your system and began writing ads and flyers according to your instructions. Actually, all we did was fill in the blanks. Wow! Now we are overwhelmed with business. How much? In the first 4 months of 2006 we have banked more cash than all of 2005 and 2004 put together. All we can say is thank you and where have you been all our business lives.”

Paul & Mary Blackburn – www.thementaltoolbox.com

I’m not saying all this just to brag, I just want to prove to you that I know what I’m talking about when it comes to selling with emotionally-charged words. That I’m the real deal...

Register Now... Don't Miss Out!

So let me ask you a question...

In a world full of fake pretenders, where it seems anyone who’s read a book on copywriting or marketing is suddenly an expert… isn’t it good to know you have a dedicated pro to steer you in the right direction? A guy that not only teaches his skills, but actually “uses” his skills every day on the front lines of direct response? Of course it is!

Because what I teach is where the money is! Copywriting is the skill that can make you RICH. And I’m backed up by two heavy-weight marketing gurus who are both accomplished copywriters.

“Nothing I know has rewarded me financially as much as my ability to master the copywriting skills of emotional direct response marketing.”

Mal Emery – Magnetic Marketing, Perth WA – www.malemery.com

I have achieved total and complete financial liberty. And if you isolated THE ONE THING that has put me here, above anything and everything else, it is my ability to write copy that sells, for ads and sales letters and other media”

Dan Kennedy - www.dankennedy.com

So, can we agree that this is a vital, critical moneymaking
skill you must possess? Good!

The trouble is, how do you get good at this stuff?

The Hard Way

Well you could do what I did. And spend 8 or so years and tens and tens of thousands of dollars on copywriting books, courses and seminars. And spend each waking moment immersed in the subject, writing out ads and letters for dozens of different products and services and honing your chops in the real world.

The Easy Way

Or you can take the short-cut approach… the INSTANT “Brain Dump” approach that force-feeds this information straight into your skull… and get my step-by-step, “this-is-how-you-do-it” process to create world-class copy that sells. This way, you really get this stuff, without the heavy price tag in time or money.

Introducing my first ever, all NEW, never seen before Boot Camp…

CA$H On Demand
Copywriting Mastery Boot Camp

Melbourne - Saturday 1st & Sunday 2nd September 2007
Mercure Hotel
13 Spring Street
Melbourne VIC 3000 – Phone: 03 9205 9999

Your Shortcut to Mastering The Skills, Techniques,
Strategies and Sales Thinking Mindset to Create
Compelling Copy That Sells

Never have I revealed what I’m going to reveal at this boot camp. Never before have my skills been so refined, my knowledge honed to such a razor’s edge. This weekend will give you the skills to get CA$H ON DEMAND… any time you please!

Here’s just a mere glimpse of what you’ll discover…

  • You get to see the Ultimate Emotional Marketing System. I’ll take you through from start to finish. Showing you what copy you need, how to write it for maximum impact, and how to get more orders and make more money than you ever dreamed possible. Each part will be fully explained, examined and put under the microscope.

  • I’ll show you the principles and techniques of Copywriting… once you learn these secrets you’ll never starve. No matter what happens in this big old world of ours, you’ll be safe… sheltered from any storm because you’ll know how to sell… you’ll know how to make money any time you please with the power of words on paper (or screen).

  • You also get a BIG fat beefy workbook chock full of examples so you can pilfer my moneymaking secrets. And what’s more, each month up until the boot camp, you’ll be sent The Copywriting Mastery Update Report that’s full to brim with copywriting secrets you'll discover at the boot camp. PLUS, a swag of bonuses if you sign up early!

Register Now... Don't Miss Out!

 

PLUS… The SECRET! The real SECRET behind
“The Million Dollar Makeover” will be
EXPOSED for all to see!

But That’s Just a Fraction of The Dozens of Secrets
I’ll be Sharing… Secrets Like…


How To Write Sizzling, Sales Boosting Guarantees!

The guarantee you create can immediately take away buying resistance and instantly position you as someone to trust. However, not all guarantees are equal and many guarantees actually have the opposite effect than intended. Instead of building trust and allaying any fears, the wording of the guarantee brings up unwanted and negative thoughts in the reader’s mind. Never make this CRUCIAL mistake again! You’ll discover…

  • How to boost your response on any promotion with this little-known guarantee. And no, you’re not offering more bonuses; in fact it won’t cost you a thing!

  • The key guarantee “positioning secret” that almost assures maximum response!

  • The critical guarantee language mistake that kills response. Even so-called pro copywriters make this mistake, and what’s worse is they don’t even know they are doing it!

Sales Letter Starting Strategies!

Here you’ll get the short-cut secrets to starting any letter or ad … never stare at a blank screen again. I take the mystery out of letter openings, and give you my process to writing openings that hook your reader at an emotional level, compelling them to read further into your ad or letter.

  • The ONE critical thing your opening must accomplish and how many marketers get this wrong.

  • How to start off with a BANG and create the most IMPACT!

  • Why identifying your market’s core dominant emotions right from the word go, will have a dramatic and immediate impact on your response.

How To Craft Killer Offers Few Prospects Can Ignore!

Your offer is king… it’s the old what-the-customer-gets. And even now, this far into my career, I still get amazed at how just a few simple changes can drastically increase response rates.

  • How to sell “Big Ticket” items and make the price look inexpensive. See the simple yet little-known technique that overcomes price objections quickly and easily.

  • How to get your prospects licking their lips in anticipation for your product… they just can’t wait to get their hands on it when you use this secret!

  • The magical offer! How a simple little rephrasing technique adds sizzle to your offer… compelling your prospects to buy NOW not later.

How To Create Headlines That Hook!

There is so much info out there today on writing headlines that it makes you feel like your head is gonna explode! Trouble is, most of it is regurgitated crap that may have worked years ago… but “times they are a changing.” Here you’ll get the latest, up-to-the-minute strategies that are working NOW, in the real world where real dollars are banked. This session will SHOCK you… especially if you’re a pro copywriter who thinks you know it all. I assure you, you don’t. Here’s what you’ll discover…

  • Why straight benefit headlines are losing their gloss and why lazy copywriters keep using them.

  • How by tapping into your prospect’s dominant emotions will BOOST your headlines pulling power!

  • How to craft story headlines that get through your prospect’s bullshit detector!

Urgency Secrets… How To Light a Fire of Anticipation in Your Prospects So They Rush to Order NOW!

Urgency! That’s what I see missing from the dozen or so sales letters I critique each week! And sure, we all know you have to limit your offer in some way as this creates urgency. But there’s so much more to it than that. You’ve got to light a fire under your prospect’s butt and get her ordering. To paraphrase John Carlton, you’ve got to be the one thing in your prospects’ day that gets their blood pumping! So your letter must be urgent, active and alive. Here’s how to do it…

  • The Extreme Loss Technique: See how to get your prospects to respond quickly by creating a vivid mental picture of “extreme loss” if they don’t buy now. This is advance stuff that not 1 in 100 pro copywriters know. But YOU will…

  • How to imprint the picture of scarcity in your prospects mind… so they rush to order!

  • Why the YES or YES close is a sure fire way to get the order!

And look, that’s just the tip of the ice-berg, a mere glimpse at my bag of pro-copywriting secrets!

Remember, this is a BIG two-day event and I’m gonna take off my leash and give it to you straight. Yep, I’ll be off the leash, unmuzzled, and uncensored… giving you the real MEAT on writing copy that sells… giving it to you simply, understandably, so you really get this stuff and actually USE it. Your head will be spinning with money making ideas. But even that’s not all of the money making secrets from the front lines you’ll discover. There is WAY too much to mention here.

But here’s a little sneak peek into what’s coming your way…

You’ll also get…

17 of what I call my “CA$H ON DEMAND Secrets”… these are the Rolls Royce secrets that NOT 1 in 1,000 copywriters know… and the ones that DO know, you can’t get hold of. Make no mistake... This is Where the Money is!

I’ve listed just 4 of these secrets below. And sure, you may have heard me speak about them before; you may have come across these secrets yourself. But I guarantee you are NOT taking FULL advantage of their earning POWER. I guarantee you’re NOT exploiting them to their full potential! And when you hear me explain them, you’ll realise just how much money you’ve been leaving on the table.

Here Are Just 4 of the 17 CA$H ON DEMAND Secrets
To BOOST Your Income & Fill Your Bank Account!

CA$H ON DEMAND Secret #1
The Greased Slide

Your sales message must be a greased slide! The prospect gets on up top and slides down breathlessly to the close… to the sale.

There must be NO interruption. No pause in the urgency of your message. Because get this…

Your prospects don’t want to read your letter. They want the benefits your letter promises. Big difference right?

At my recent workshops in Brisbane, Sydney and Melbourne, I spent time emphasising the importance of not boring your reader for even one second. I explained the concept of “The Greased Slide” and I revealed 8 ways to keep your prospects reading.

But there’s so much MORE to this that I didn’t have time to discuss!

And I’ll be sharing it all at my upcoming Copywriting Mastery Boot Camp. You’ll discover every single technique, tip and secret I use to keep my prospects reading… and how I smoothly transition from copy to close so you get the sale.

You get to see the power of “The Greased Slide” in action… examples of how it works in real sales letters, and WHY it works… I’ll put each and every example under the microscope and dissect it before your eyes. Giving you an inside look at my sales copy process… why I include each element, the thought processes behind every line of copy. This is advanced stuff YOU do NOT want to miss!

Just this ONE session alone will more than pay for your whole weekend investment!

CA$H ON DEMAND Secret #2
Getting The Big Idea

Don't be like this joker on the right and sit around contemplating your navel while searching for the BIG Idea. There’s no need to sit around waiting for a blinding flash of inspiration to get your BIG idea that sells your product.

WARNING: Make no mistake, finding “The BIG Idea” is THE most critical task behind any successful promotion!

Finding the “BIG idea”, “The Hook”, that’s gonna pull your prospects in by the droves and sell truckloads of your product, is actually a process… it’s simply a matter of following a PROVEN, yet little-known process that automatically spits out one dynamic idea after another.

You see, you can’t be plain vanilla and expect to make even a small dent in your market place. There’s too much clutter! At my recent workshops I revealed several ways to get the BIG Ideabut that’s just for starters. I’ll give you actual examples of my own work… and you can peep inside my thought process and see EXACTLY how I came up with each winning idea.

Understand this: Getting “The BIG Idea” is where the money is… without it, you’ll struggle. With it, you’ll be dancing all the way to the bank!

This is CRUCIAL advanced information! The BIG Idea is the ONE thing that will elevate your product above the rest… giving your message a clear and undeniable advantage… making your promotions get attention and then get acted upon. The BIG Idea is the key to the money vault!

CA$H ON DEMAND Secret #3
Writing Better Copy Faster

Remember the old story about the tortoise and the hare? You do? Good. Because that story is a complete and utter fabrication… it just doesn’t work that way. You see in the real world, you’ve gotta move fast. SPEED is good. And the easiest way for me to make more money (and you too) is to write more sales letters… it’s that simple.

Trouble is, most people are painfully slow. They get all hung up about writing copy and their fingers freeze on the keyboard.

And it’s not just business owners and entrepreneurs who struggle...

It’s copywriters as well. One thing I’ve noticed over the years is there are a lot more copywriters now than when I first started out all those years ago. And that’s great. People are starting to wake up to the fact that copywriting is where the money is. And I know several that are good, hard working copywriters. Give them a job and they’ll plod along and eventually hand back some solid copy. Trouble is, almost ALL of them have one thing in common…

They are ALL painfully slow!

It’s like watching paint dry for crying out loud! Or sitting out on your porch watching the grass grow. It’s tedious, time-consuming, and boring as hell. It takes them days to get a headline, hours and hours to get their guarantee right, weeks to polish a letter. Meanwhile I’ve done several promotions and my clients are already banking the cash!

So what makes me so fast? Is it because I’m a better copywriter who knows this stuff at a deeper, more intimate level than most? Sure, that’s part of it, I won’t deny it. But it’s more than that…

There are several ways world-class pros use to shortcut the copywriting process. A formula if you like, that slashes the time it takes from blank page to finished letter.

If you’ve ever sweated over an ad, taken ages to complete a simple letter... or you're a pro copywriter now but you want to really ramp up your productivity, you do NOT want to be out of the room when I give you these secrets... there's just too much money on the line to miss this!

You’ll discover…

  • How to swipe like a pro and get your copy written for you in half the time!

  • One simple trick that gives you your starting point, so you come out with all guns blazing!

  • Why asking this simple question lets you narrow in on your prospects’ core emotions… giving you a clear road map to follow that DOUBLES your productivity…

  • How using my PROVEN starter templates slashes the time you spend in front of the keyboard.

  • How to work against the clock for speed and clarity. I’ll show you my simple “beat-the-clock” technique and how to use it to BOOST your speed…

PSSST! Wanna know just how FAST I am? Great, it’ll give me a chance to do a little bragging. But stick with me; there’s a BIG lesson here for you. You see, recently at Mal Emery’s Rebellious Millionaire Retreat in Melbourne, it was my job to put together a whole marketing campaign for one lucky attendee. I had 2 days before handing it over to be shown on screen to the 220+ strong crowd. What did I do? The exact same things I’m going to teach you. It real money terms, it was a $25,000+ job… pumped out in just over two days. Not bad money right? Can you honestly say you are this fast at writing copy? If not, you’ve gotta be in the room when I reveal my speed-writing secrets. Here’s a breakdown on what I created: ONLINE: Landing page, Web site (12 page sales letter), FAQ sheet, Auto-Responder Series (3 emails). OFFLINE: 3 Lead Generating Ads, 3 Cover Letters with Grabbers, Voice Mail Script, Elevator Pitch (Sound Bite), and one Advertorial. You’ll see how I did this and how you can too!

 

CA$H ON DEMAND Secret #4
Secret Confessions Of The
Master Closers

The Master Closers… those precious few copywriters and sales people who know how to close the deal and get the order… are worth every cent you pay them! You see without this ability, you can’t make money, and your cash registerer won’t be KA-CHINGING…

Like all skills, learning how to put together powerful closes that seal the deal is a skill, it can be taught…there are formulas to follow. Trouble is, those who know this skill are reluctant to share, they know the value of this skill and they desperately want to keep it to themselves.

That’s because once you know the Secrets of the Master Closers, once you know and completely master the skills of the close, your income will SOAR, your promotions will hit the market with a BANG, your choices in life and in business will RISE… in fact, possessing this skill is the closest thing you’ll ever get to having your own…

Personal ATM

… it’s just like…

Printing your own money! But legally!

The CLOSE is the money shot. This is where the rubber meets the road. This is where YOU get to bank the cash. And very few copywriters command this skill; very few know the short-cut secrets that take your prospect from interested to buying, from warm to HOT. Very few copywriters know how to get the money. But YOU will! Here’s just a small sample of what you get…

  • The SIX major elements that MUST be included in your close to dramatically BOOST response. And judging by most of the letters I critique, even by so-called pro copywriters, not 1 in 1,000 people know what they are and how to use them. But YOU will!

  • How to structure a YES, YES close that almost guarantees your prospects buy the more expensive option!

  • SIX critical elements to powerful postscripts and how to use them.

  • SEVEN unique closing themes with examples of each!

  • Why commitment and consistency play a key role in closing… and how to harness the power of this knowledge that makes getting the sale a forgone conclusion!

Look, that’s just 4 of my most prized CA$H ON DEMAND strategies for making gobs of money that I am ready to “install in your brain”, to turn you into a superhuman CA$H ON DEMAND expert just like me! There are still 13 to go! PLUS loads more techniques, principles and strategies to short cut your learning curve…

Understand this! Every seminar you have ever been to, every advertisement you’ve ever answered, every purchase you have made online… they all began with words on paper (or screen)…

Every promotion begins with a copywriter coming up
with the BIG Idea!

Register Now... Don't Miss Out!

Now it’s your turn! PLUS, that’s not all! I’ve got two Special CA$H ON DEMAND GUEST SPEAKERS each revealing their own thoughts on copywriting. And I’ll tell you all about them in a minute, but first…

There’s One More Thing I’ll Be
Sharing With You…

There is a missing “X” factor that average
copywriters don’t possess!

This critical “X” factor separates the average from the great, the rich from the poor. This factor is simply the ability to sell. To be able to actually sell a product or service with the written word. But it’s more than that. It’s the “Sales Thinking” that goes on before and during a promotion that makes it a winner. And this is what MOST people lack… but I’m going to share!

You see I’m convinced that a successful promotion has just as much to do with successful sales thinking as the copywriting. That’s where the opportunity lies… in the “sales thinking” that goes on before the actual writing of the copy.

Stuff like…

  • Knowing what angle to take in different markets

  • What benefit should you lead with?

  • What are the “core emotions” of your market?

  • What objections could your prospects have?

  • What “hook” are you going to use to get them into your copy?

And so much more that has to be answered before you write a single word. And sure, I touched on this at my recent workshops in Brisbane, Sydney and Melbourne, I spent time emphasising the importance of the Sales Thinking process. But we didn’t have time to fully exploit this concept. At my Boot Camp we will!

Because it’s this “sales thinking” that you do before you write the copy that will determine its success.

And this is what I see every day. Sales letters and ads that lack this critical “X” factor that gets people to buy! Weak promotions that get weak responses. What a waste of money! Anyway, you won’t be making the same mistake. You’ll see the “sales thinking” behind a successful promotion and how to do it for yourself so you get the sale. So you can create CA$H ON DEMAND!

Watch me as I tear apart a promotion before your eyes and single out the key benefit to lead with; see me isolate the core dominant emotion that hits your prospect right in the emotional sweet spot... and watch as I get the BIG Idea that will ultimately sell it. Nothing beats this form of learning... I'll give you examples that we'll put under the microscope so you really "get" how to do it yourself.

Look, this is more than another BOOT CAMP; this is HISTORY in the making! Attendees will look back wistfully in years to come and say: “I was there! I was at Pete’s first ever Boot Camp!” So, what about you? Will you be there?

PLUS, do you wanna know a SECRET?

A Potential Million Dollar Secret?

The Secret Exposed

The REAL Secret Behind The Million Dollar Makeover

Recently at Mal Emery’s Millionaire Retreat in Melbourne, I was assigned the job to bring off a miracle. To hand one lucky WINNER a million dollar marketing promotion. To give this lucky person the complete system, the ULTIMATE marketing system… handed to her on a silver platter. And now, for the first time ever, I’m revealing the REAL secret, the real TRUTH behind this potential million dollar promotion… and how, with little effort, you can have this profit BOOSTING system for yourself…

On Sunday the 2nd of September, all WILL be revealed! Introducing…

“The Million Dollar Makeover…
Uncut, Closed-Door Session!”

This 90 minute session will NOT be recorded! The information revealed is too sensitive. And out of fairness to Mal and his winning client, this session will NOT be included on the Boot Camp DVD set. It’s just too HOT!

That means, without doubt, if you are NOT in the room, you will miss out… no exception. And you won’t get to see me pull back the curtain and expose every single little detail you need to create your own Million Dollar Makeover. You’re either there in the room hanging on my every money-making word, and get handed the keys to this promotion…or you won’t be; it’s that simple. You’ve got one chance and ONE chance only of hearing the real truth, the secret behind creating a Million Dollar Makeover for your business. If you’re serious about making money quicker, easier, and in BIGGER chunks than you ever imagined, then I urge you to be in the room when ALL is revealed!

The doors will be closed…
The Video camera shut down…
A hush will settle on the room…
And then all will be revealed!

But before we go any further let’s get something straight… right this minute…

This Boot Camp is NOT another Pitch Fest
where dozens of speakers
are flogging their wares!

No. Nothing like that. But don’t get me wrong. I’m a BIG believer in going to seminars and events, in part, to shop for and find new resources and tools. I buy at these events all the time. And I’m usually the first guy at the back of the room with credit card in hand. But in this specific instance, I have designed a different experience… a SERIOUS workshop environment… and there are just two other speakers at this event. And I thought long and hard about who they would be. Each one is his own CA$H ON DEMAND expert… each bringing his own particular skill to the event!

CA$H ON DEMAND EXPERT #1:

Mal Emery

Many people know Mal as a savvy marketer… the millionaire maker… the coach of the coaches… the go-to guy of Direct Response Marketing in Australia. But few people know that my mate and mentor is also a world-class copywriter!

One of his first sales letters he ever wrote has pulled in a staggering $5,000,000.00! Yep, that’s five million! There wouldn’t be many copywriters in Australia who achieved this feat that’s for sure.

And sure, I get to hang out with Mal several times a year. There’s not too much we keep secret between us. And every week we’re on the phone, talking marketing, talking copy, swapping hard-to-find secrets from the front lines of Direct Response. Even so, when Mal takes the stage, I’ll have pen and paper in hand! No doubt, I’ll be taking notes like some demented scribe on steroids… furiously getting down the GOLD nuggets that flow from his mouth in a torrent of wealth giving abundance.

Can YOU Afford To Be Out Of The Room
When Mal Takes The Stage?

I really don’t think you can afford to miss this session. This is the first time in years that Mal will reveal his jealously guarded secrets to creating CA$H ON DEMAND copy that puts prospects into a lather of anticipation and causes a frenzy of orders. Don’t you miss this! Mal is still finalising all the details of his talk. The title, the content, what GOLD nuggets he will share with you. But take it from me… his talk will be eye-opening! And I for one won’t be missing a single word.

CA$H ON DEMAND EXPERT #2:

David McMahon

How to Charge An Extra $2500+ For Your Next
Copywriting Job for Less than 33 Minutes Work

This isn’t just for copywriters. This is for all business owners as well! Look, I’ve been telling my clients for years to add another media to their letters when contacting clients. A fax broadcast, a voice broadcast, a
SMS… all will BOOST your response. And no one knows more about those types of media than David McMahon. And no one in Australia knows how to craft a pitch for SMS like David… not me, not you, and not those wannabe copywriters who SAY they know this stuff. Believe me, they don’t!

If you listen to David’s hard-won advice, and apply it to your business, your response rates will soar! And if you’re a copywriter and learn this skill, you’ll be able to charge a lot more for your services.

David McMahon Master Media Strategy Coach
Reveals his secret formulas… here’s just 2 of them…

  • How to write Follow-up Voice Broadcast Script to increase by 200% any direct mail campaign.

  • How to write a compelling, take action now SMS message that targets Australia’s 20+ Million Mobile Phone Uses and hyper responsive Generation Y market.

WORLD FIRST!

These copywriting formulas for voice, SMS & fax have never been revealed before. He’s giving me the exclusive! He’s kept these secrets close to his chest because he gets paid a KING’S ransom to put together a winning promotion. But I’ve begged, called in some favours, and finally got David to EXPOSE his secrets for the first time on stage. Now you can pinch them and use as your own.

PLUS, if you’re a copywriter, by offering to write a voice broadcast script and SMS script you will be able to charge an extra $2500+ on every copywriting job for less then 33 minutes work. Why? Because no one knows this stuff!

David is here for one reason and one reason only. So YOU make more money. I trust you won’t be out of the room when David takes the stage!

Okay, they’re the two guest speakers I’ve got planned for you to take your INCOME to a whole new level! The rest of the time it’s just me… spilling the beans on what it takes to write copy that sells. Drawing the curtains back and EXPOSING the REAL keys to wealth… all with the power of the written world. (It’s gonna be one uncut and uncensored weekend… hold on!)

And listen, I could go on for another 20 or more pages, because what you’ve just seen is a mere fraction of my bag of moneymaking tricks… a mere “sneak peek” into my vast wealth of cash generating, CA$H ON DEMAND techniques. But frankly, you’ve got better things to do. And so have I… and that back-yard pool of mine is looking mighty tempting at the moment. So I’m going to cut it short.

Register Now... Don't Miss Out!

You’re intelligent enough to know if you want what I’ve got. By now you should know whether or not you are in, or whether you’re going to pass up on this once-in-a-lifetime opportunity. But naturally, you are probably wondering about price right?

Surely an event like this
will be expensive?

Well you’ve got to ask yourself: “Expensive compared to what?”

Imagine what would it be worth to you to sit in a room and witness with your own eyes the very best, most profitable sales letters, web sites, ads and so on… and see the thinking behind them and why they are so successful… ripped apart before your very eyes so YOU know EXACTLY what it takes… PLUS see winning promotions from start to finish, what copy was used, how it was written, and how to set this system up for yourself for maximum profits. All explained by Australia’s #1 copywriter, with generous help from Australia’s #1 Marketing Guru?

Be worth a fortune right? And just think…

  • You could easily blow a few grand tomorrow on a useless ad.

  • You could pay a copywriter, someone with lesser skills than I, at least 15, 000 dollars and still not be assured of results.

  • Or you could have paid me $10,000 for a weekend, just like my copywriting protégés did last year… each one shelling out ten grand to hear these secrets and very happy to do it.

  • Or you could pay me $25,000.00 PLUS 5% of gross to write you one FULL promotion. This promotion will make you a lot of money. No doubt about it. Trouble is, you have to keep on paying with each new promotion.

Copywriting legend John Carlton explains the importance of learning how to write a good sales pitchSo by rights, this Boot Camp should cost at least $10,000… and it still would be a bargain! But relax, I’m not greedy and I’m not going to ask you for $10,000… not even $5,000 okay?

(In fact, this Boot Camp is guaranteed to NOT cost you a penny if you’re not 110% delighted with the
information on offer. More on this later.)

So how much is it for the FULL weekend?

Well I seriously considered pricing this “show-all” event at $4,997. I know how much this information has changed the lives of my clients… so I thought around five grand would be the bare minimum. But after talking with my advisors, brain storming with my mentors, I’ve come up with a very fair, low-as-I-can go price that more than guarantees your VALUE for your money.

I’ve set the price at just $1,295 NOW $795... for the FULL two days. And that's a bargain in anyone's language!

But Wait, There’s More!
FREE GIFT BONUSES!

Be one of the first 99 people to order, and you’ll get my complete INSTANT Information Marketing & Sales Thinking System … valued at $997… absolutely FREE!

“If You’re Serious About Selling Information … Whether Offline, Online Or Both… Then Here’s The Quickest & Easiest Way To Shortcut Your Journey To Info-Publishing Riches!”

For years, clients and customers alike have been bugging me to reveal the secrets behind the winning promotions I have done for my ultra savvy info-marketing clients. So I wrote 20, yes 20 reports that cover the full spectrum on info-marketing and how you, or anyone, can copy this formula for instant success. Packaged into one giant manual, this guide will be your roadmap… the blueprint you follow for instant info-marketing succuss.

Not one piece of outdated B.S. was allowed between the pages of these reports. For six months I amassed everything together for you so you can immediately profit. Getting rid of redundancies, eliminating outdated wisdom, paring down the most advanced raw data into bite-sized chunks of highly-prized info. I hunted down and captured the most advanced Info-Marketing strategies and principles and laid them bare in these 20 concise reports. I went through my marketing journals taking notes on what works, what doesn’t, and what has been my BIGGEST breakthroughs.

I’ve been on the phone to the legends, the true HEAVYWEIGHTS of Info-Marketing like Mal Emery, Matt Furey, Chris Payne from the U.K. who has over 46,000 customers on his database and other lesser known but successful players (some prefer to stay out of the limelight). I’ve spent months pouring over my marketing library, extracting the true essence from such sources as Dan Kennedy, Gary Halbert, John Carlton, Joe Sugarman, Joe Cossman, Ted Nicholas, Jim Straw and others too many to mention.

Finally condensing down, refining and pinpointing at least 47 major breakthroughs of Info-Publishing and laying them on the table in 20 issues of The Outrageous Info-Marketing Report. Here’s your chance to tap into my experience, my knowledge … peak inside my marketing library that has cost me ten of thousands of dollars to acquire and get the choicest, hottest information cut down to the true core of what it REALLY takes to succeed.

This is not just another marketing program like all the other programs in your success library … THIS IS TRULY OUTRAGEOUS MARKETING AT ITS BEST! This is NOT for the weak-minded, timid person who is fairly happy with the amount of business they are getting. This is NOT for the person who is offended by making the maximum amount of money humanly possible. And if this includes you, well you better stop reading NOW.

However...

If you want to be exposed to “how it really is” … if you want a “shoot-to-kill and take-no-prisoners” kinda education, then keep reading.

Register Now... Don't Miss Out!

Here’s just a small preview of GOLD NUGGETS waiting for you when you step inside The Outrageous Info-Marketing Report…

  • Sales Letter Madness: The number one mistake you can make is to have pretty looking sales letter. Discover why “ugly” is better… and why making your sales material look like a TRAIN WRECK can pull orders like crazy!

  • Double Your Response on Every Lead Generating Ad You Run: Stop being frustrated with running ads that pull only a few enquiries. Discover the little-known yet highly profitable strategy that literally DOUBLES or TRIPLES your enquiries on every ad you place!

  • Sales Breakthrough! Find out the new way to use the ‘pile-on technique’ that compels herds of hungry prospects to almost beg you to take their money!

  • Hungry Markets! Why some markets can make you RICH in no time flat! And where to find them!

  • The Two Silent Questions Your Prospects Desperately Want Answered Before Handing Over Their Money. Ignore this piece of advice and you’ll be losing sales again and again.

  • GRABBERS! You get to see the very latest in grabbers and see what’s working in the mail right NOW. Plus, see how to apply this strategy to DOUBLE your sales on every project you undertake. (No, I’m not talking about attaching coins to your letters, although that will be discussed. These are grabbers that are working NOW, right this minute, and making a fortune!)

  • And simply way too much to mention here!

PLUS, you’ll also get the INSTANT Information Marketing & Sales Thinking FAST START Guide to make sure you hit the ground running. But remember, these extra FREE Bonuses available to the first 99 people who claim their seats. Avoid disappointment and claim your seat NOW!

Okay, let’s take a breather. You’re not REALLY thinking
the fee is too high, are you?

Well if you are… you’re just cheating yourself. Just a small bump in the response to your ads and letters will more than cover your investment. For a lot of you, just one or maybe two new customers, patients or clients you wouldn’t get otherwise is enough. This way, my Boot Camp will be essentially FREE! But don’t limit your thinking. Don’t just think about recouping your fee. Think about multiplying it. Think getting it back 10 times over. 100 times over investment! Plan to discover a couple of major breakthroughs that could easily make you wads and wads of money!

Not only that, your small investment is completely covered. Here’s how…

Pete’s Personal Guarantee To You

GuaranteeDear Future Boot Camp Attendee,

I want to make it clear, right from the word go, that if you’re not happy, I don’t want your money. It’s that simple. You must be absolutely 110% delighted with the information I present and be chomping at the bit to race back home and implement my money making strategies… otherwise you won’t pay a thing.

Here’s how…

Stay until lunch on the second day and absorb the information on offer. See me EXPOSE my million dollar swipefile and watch as I lay bare my secrets to copywriting success. Ask me questions on the breaks, network with others, and see for yourself just how much this information means to you and your business. And if, by the end of lunch on the second day you feel this isn’t what you expected, simply tell me so. I’ll write you a cheque on the spot for your full investment.

So you have one and a half FULL days to make sure you are getting absolute value for your investment and if not, you’ll get a prompt and courteous refund. PLUS, you can keep your FREE bonuses, valued at $997, as my way of apologising for wasting your time. I can’t be any fairer than that can I?

And listen, one and a half full days with me and you’ll know INSTANTLY whether or not you want more! If you don’t, that’s fine, I’ll give you a refund and there’ll be no hard feelings.

And frankly, if you need me to guarantee the second half of the second day as well, then I really don’t think you’re the kind of person I want to work with. It might be better if you just stay at home... and let me dedicate my energies to those who truly wish to succeed.

Oh, oh, oh, damn… I almost forgot! Here’s even more GOOD News!

Bring a Friend FREE

Whew, what a bundle of good things coming your way!
So Let’s Recap & Feast Your Eyes On What Lays Ahead…
Here’s 9 Compelling Reasons You Must Attend This Event

REASON #1: You get me for TWO FULL days… spilling the beans, revealing my secrets, and showing you how I make my clients obscene amounts of money. Make no mistake, this seminar is about making money, lots of it. Legally, quickly, and without any fuss. Showing you how to create CA$H ON DEMAND any time you please.

REASON #2: You get an extra two, and only two, bona fide experts Mal Emery & David McMahon… each with their own stories and secrets… each speaking for one reason… to make you more money.

REASON #3: Be one of the first 99 people to grab your seat and get my complete INSTANT Information Marketing & Sales Thinking System … valued at $997… absolutely FREE! (Includes FAST START Guide too!)

REASON #4: You can bring a friend FREE!

REASON #5: Your investment is fully guaranteed!

REASON #6: By the time this Boot Camp is over you’ll have the complete picture. The whole marketing funnel will be handed to you. You’ll see what to include and why. You’ll see my thinking process behind every single piece of copy you’ll ever need to dominant your market and take your business to a whole new level of success. And if you’re a pro-copywriter, the secrets you’ll discover will justify a MASSIVE pay rise!

REASON #7: You get to see the REAL SECRET of The Million Dollar Makeover in one, 90 minute, uncut, closed door session that will never be repeated or recorded!

REASON #8: Each month, right up to the Boot Camp itself you’ll be sent The Copywriting Mastery Update Report that’s full to brim with copywriting secrets you'll discover at the boot camp. Plus any updates, news and so on…

REASON #9: As soon as you walk in the door you get a BIG fat beefy workbook chock full of examples so you can pilfer my moneymaking secrets.

So now you have basically two choices…

  1. You can carry on like you have been doing and be satisfied with what you are making. Trouble is, you know you are leaving money on the table. You’re just scratching the surface and working far too hard for your money.

  2. Or you can say YES now and be one of the select few who will witness this event. Not only that, by saying YES now you lock in your seat now before it’s too late. Plus you’ll get your FREE bonuses valued at $997! And you can bring a friend for FREE as well!

It should be an easy decision.

And just think…

  • No more lack lustre results
  • No more relying on other people to write your copy
  • And no more cash flow problems either

The greatest skill ever, copywriting, gives you the peace of mind to live life on your own terms, with your own agenda. It gives you the confidence to tackle any business problem and win. And any time you want more money, you simply write another letter. Sounds incredible I know. But this is my reality. Make it your reality too. Make no mistake: Copywriting is where the money is!

To grab you seat, follow the instructions below. You can order Online or fax / mail the Application Form to my office. But don't delay... rush to claim your seat. You'll kick yourself if you miss this one!

CA$H On Demand Copywriting Mastery Boot Camp”
PRIORITY Application Details

YES! I Want To Attend the CA$H On Demand Copywriting Mastery Boot Camp

Remember... you can't afford to wait. You need to take immediate action by doing one of the following:

  1. Order online via  our SECURE online ordering links below.

  2. Simply fill our the Application Form by clicking here and fax it to us on (07) 4951 0207 .

  3. Simply fill out the Application Form and post it to PO Box 4303, South Mackay 4740

  4. Ring during business hours 07 4951 0210. If calling after business hours or can't get through, simply leave your details and we'll return your call.

Apply to Attend Boot Camp Below
Payment Options Available at Check Out

Credit Cards Accepted
Melbourne, 1st & 2nd September 2007

 

 

If more than 1 ticket is required, change the quantity on the Order Page,
press enter on your keyboard, and the price will recalculate.
Your credit card will be charged the total amount.

(Your Registrations will be processed over a Secure Server)

And then get ready for a brighter, more rewarding and abundant future. I can’t wait to share my secrets with you. And I’m looking forward to seeing your name come through to my office.

Don't Forget to look aroundWarmly,

 

Pete Godfrey

Pete Godfrey
The Wizard of Words
Copywriter & Sales Strategist

P.S. If someone told you there was a buried treasure right under your nose, maybe even buried at your place, and that he’d lead you to it, would you do it? And not only would he lead you to it, he’d show you exactly how and where to dig to make finding this GOLD so much easier. Would you listen then? Well that’s exactly what I’m going to do. I’m giving you the treasure map, the tools, and I’ll even start digging the damn hole for you… so just like me, you too can be a CA$H ON DEMAND Expert… and make money any time you please.

P.P.S. Let’s look at the facts and why it’s absolutely critical you attend this weekend. Here are just 3…

  1. Business is getting tougher. (Not for my clients, but the masses who don’t understand my kinda copy and marketing.) The BIG boys have moved into town and they play for keeps… pushing down prices, squeezing out the little guy, and buying up customers by the thousands. But it doesn’t have to be this way. Emotional Direct Response Copywriting & Marketing puts you back in control. You can take the fight to your BIG competitors and WIN every single time.

  2. People are getting more sceptical every passing day. They’ve been burnt before and they just don’t believe a damn word of advertising. But my clients are thriving. Their ads and letters are getting attention and getting the order. Yours will too!

  3. Copy is where the money is. Once you discover this skill you’ll never starve. You’ll never have to rely on copywriters to do the work for you. If you need an ad by tomorrow, no sweat. You just fire up your trusty old PC and crank out a world-class winner. This skill gives you the ULTIMATE leverage, the ULTIMATE freedom. And I’m going to pull back the curtains and lay bare my secrets… handing it to you on a silver platter!

P.P.P.S. Don’t forget, be one of the first 99 people to grab your seat and get my complete INSTANT Information Marketing & Sales Thinking System … valued at $997… absolutely FREE! But even that’s not all. You can bring a FRIEND along with you for FREE as well. That works out to be less than $400 each for two FULL cash inducing days when splitting the investment two ways between you and your friend. Around 300 a day for the kind of info that can revolutionise your business and your life. Grab these bargains while you can.

P.P.P.P.S. And remember, you risk nothing by coming to my Boot Camp as your investment is fully guaranteed. However, you can WIN big time by grabbing a seat, parking your butt, and then taking it all in. Just ONE idea maybe all it takes for you to experience massive GROWTH. Just ONE off the cuff remark may BOOST your income to new heights of excess. And I’ve got two full days with you… you’re gonna get many more than one. If you’re serious about increasing your income, serious about living life on your own terms, serious about learning “The Most Valuable Skill Ever” from Australia’s #1 copywriter… then I urge you to act now, not later! Complete the Application Details here. Rush to claim your seat! You’ll kick yourself if you miss this one!

P. P.P.P.P.S. I’m told when they released the latest Star Wars movie in the States; people were camping out 43 days before its launch. Thankfully, you do NOT have to camp out for a month outside my office to get into this life changing event. But you do need to register quickly to take advantage of the great FREE Gift Bonuses. Waiting means you’ll be locked out…period.

Register Now... Don't Miss Out!

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